Design Process
The design process is a method regularly used and applied by professional designers. First, we start with the brief provided by the client, which guides us throughout the design process. This helps us deliver the desired design and project in a flawless manner.
We begin by conducting global preliminary research to ensure that the design we create is visually competitive with rival companies. "In some cases, clients may come to us with an idea or a logo template they’ve sketched. In these situations, we digitize and refine the rough sketches provided by the client."
After the initial research, we work on the draft sketches and identify alternatives for the final designs. Our team collaboratively decides on the sketches, which will later evolve into the finalized digital versions of the logo. We then proceed to define the lines and shapes of the brand symbol designs. After finalizing the sketches, we move on to typography studies and color them.
Next, we prepare typography that complements the brand name and the design itself. Finally, we create presentations to showcase our work to the client. After the presentation, we deliver the chosen design. If the client requests any revisions, we make those adjustments accordingly.
The design process is long, requires detailed work, and can be quite challenging. Below, we provide a detailed explanation of our experience and work principles, which will help facilitate this process for you. The steps we follow to create and prepare a logo are outlined in detail below.
Summary
The team or individual preparing the design always needs preliminary information about the brand or project. The more accurate and guiding this preliminary information is, the smoother and more successful the design process will be. First, the organization or company in need of the design must be aware of and understand certain aspects. The first of these is correctly directing us.
General information about the brand and the sector should be provided. If there are specific goals or activity reports in the brief, these should also be shared. With this information, we gain a deeper understanding of the brand rather than just a surface-level view, which positively impacts the design process and decision-making.
General Research
At this stage, we believe that both the designer and the project owner should conduct global preliminary research. This research can include competitor companies, similar projects, color schemes, and successful examples within the industry. There are many important reasons for conducting research. The first is to thoroughly understand the brand and the sector and to study other brands within the industry.
It’s also crucial to understand the methods used by established brands in the sector and their communication strategies. This provides great insight into the design and corporate identity design processes.
Reference Source for Design
This step involves creating a methodology before moving on to the drawing phase. This is completed by the design team. The reference file we create during the preliminary research phase can be expanded. In this reference file, we include color palettes, font choices, designs used by competitor companies, visuals representing the industry, and any cultural research relevant to the brand.
Logo and Emblem Sketch Work
This is the foundation of the design, consisting of rough sketches and typography drafts. When we move into the sketching phase, the general structure we envision for the design begins to take shape. Thanks to our sketches, we can move more efficiently, quickly spotting and resolving any issues.
Clients or organizations do not necessarily need to see these preliminary sketches, but we can share them upon request. These sketches help speed up the design process and ensure smooth progress. This method is widely used by designers and agencies during the design process.
Logo Creation Step
Using the sketches and font designs as a reference, we move on to creating the design. We transfer the finalized sketches to a digital environment using vector-based programs like Adobe Illustrator or Corel and make any necessary visual adjustments.
Typography Design
During the sketching process, or by using highly readable fonts, we create the visual form of the brand name. If necessary, we also create the brand name from scratch. The quality of the visual form of the brand name is as important as the design itself.
A poor visual representation of the brand name alongside the design can make the logotype and emblem look unappealing. Therefore, we pay special attention to the typography and font style selection and design process. We create custom letter designs from start to finish for all the projects we work on.
Logo Color Selection
Color selection plays a crucial role in the design process. We have published articles and information about color theory for many years. Incorrect color choices can lead to negative perceptions of the brand and the design. We provide detailed information to our clients regarding the meanings behind colors and their emotional impact on people.
This information makes it easier to select the appropriate colors for the brand. We don't choose colors simply because we like them; we choose them based on their proper usage. Color selection plays a significant role in defining the corporate identity and communication style of the brand. We ensure that the colors we choose maintain consistency across all platforms by selecting Pantone color codes. This ensures that printed materials and other outputs have a 99% color match.
Logo Presentation Stage
The presentation stage is the most enjoyable part of the design process. If we’ve reached this stage, it means it’s time to see the ideas we’ve conceived, produced, sketched, and found. We present three different designs in our presentations. We explain the meaning behind each design, the colors used, the messages they convey, and how they function within the corporate identity.
After this step, we await feedback from the brand for approval or revisions. Once approved, we prepare the necessary logo files for brand and design registration. We deliver the final design in formats such as JPG, PNG, AI, EPS, PSD, and PDF.
